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Circular Economy Forum 2025

Presenting leading circular economy solutions, sharing knowledge and building partnerships.

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Curated by Kevin de Cuba,
co-founder of the Circular Economy Platform of the Americas.

Kevin de Cuba is a regional pioneer and leading expert in the circular economy, with a strong focus on implementing its principles across the Americas. He is a co-founder and current leader of the Circular Economy Platform of the Americas (CEP-Americas), a hub for connecting people and projects to facilitate the transition to a circular economy in the region.

Ticket sales are provided by CEFA Sessions.

In this Forum we will cover

Artificial intelligence and advanced technologies

The integration of advanced technologies like AI revolutionizing the circular economy, making processes more efficient and transparent.

1. AI-powered solutions: AI and machine learning are used to optimize waste sorting and recycling with high accuracy, leading to better material recovery. In waste management, AI and IoT sensors on bins can optimize collection routes and schedules, reducing emissions and operational costs.


2. Digital product passports (DPPs): Digital tools provide detailed information on a product's origin, materials, and potential for reuse and repair throughout its lifecycle. The European Union is a major force behind the implementation of DPPs to boost transparency and enable more informed decisions by businesses and consumers.
 

3. Blockchain for traceability: Blockchain technology is used to create immutable records of a product's journey from sourcing to end-of-life management. This provides verifiable transparency, helping to build trust among consumers and ensure ethical sourcing and recycling. 

Transitioning towards circular business models

New business models are redefining ownership and consumption by prioritizing resource efficiency and waste reduction.

1. Product-as-a-service (PaaS): Instead of purchasing a product, consumers can pay to access or use it on a subscription basis. This incentivizes manufacturers to produce higher-quality, longer-lasting, and more repairable products to maximize their value over time. An example is a company like Grover, which rents out refurbished electronics.


2. Refurbishment and remanufacturing: Restoring used products to a like-new condition is becoming a mainstream practice, particularly for electronics and industrial machinery. This approach can save a significant amount of energy compared to manufacturing new products and is supported by technologies like AI for quality assurance.


3. Reverse logistics and take-back programs: Businesses are investing in robust supply chains that facilitate the return of used products for repair, refurbishment, or recycling. Take-back programs are surging, with many brands expecting them to become a significant source of revenue in the coming years.

Circular product design and material innovation

The movement toward circularity is increasingly focused on the initial design phase, incorporating principles that reduce waste from the outset.

1.Bio-based and modular materials: There is a growing trend of developing materials from renewable resources like algae, fungi, and agricultural waste to reduce dependence on fossil fuels. For example, mycelium composites are emerging as a compostable alternative to traditional packaging.
 

2. Design for durability and disassembly: Companies are creating products with modular components that are easy to repair, upgrade, and take apart. This reduces e-waste and material costs while improving component recovery at the product's end-of-life. The EU is reinforcing this trend with new regulations that mandate easy disassembly.


3. Next-generation recycling: In addition to physical sorting, advanced chemical and enzymatic recycling techniques are enabling the recovery of materials at the molecular level. These processes allow for infinite recycling of materials like plastic and nylon without degradation in quality.

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©2016 - 2026 Circular Economy Platform of the Americas & Americas Sustainable Development Foundation.

 

CEFA is organized by the Circular Economy Platform of the Americas since 2016, powered by the Americas Sustainable Development Foundation (ASDF) as part of its broader ambition to facilitating the transition toward Circular Economy in the Americas.

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